You know that feeling when you have a great idea for a post, you're excited about it, you can already picture how it would read, and then three days later, when you sit down to write, it's just… gone?

Or worse: you have ideas. Lots of them. But they're scattered across seven different notes apps, voice memos, and random screenshots, and frankly, you already forgot where to find them.

So you just never post.

I only realized how big of a challenge this actually is in the past few months. Working with clients, we've implemented this same system I'm about to share with you 3 times in the last month alone. And after publishing the first Typebar issue, I got several DMs and comments that all said some version of the same thing:

"I have so many ideas in my head but don't know where to start?"

"I have a lot of ideas on what to post but how do I organize myself.."

"I always start a new note to write some ideas but i never come back!"

I get it, because I'm the same way. I'll have a million ideas on Tuesday and absolutely nothing on Friday when I actually sit down to write.

So today, I want to share the simple routine I do every couple of weeks to turn my scattered ideas into posts I actually publish.

This routine will work for your social profiles, for newsletters, blog posts, you name it.

In this issue:

Here's the thing: you can't force creativity when you're staring at a blank page. But you can make the most of it when it hits.

When you're feeling creative—on a walk, in the shower, mid-conversation—open your notes and write down every idea you have. Don't polish them, don't fix typos, just let it flow.

Once you're done:

The first few times you do this, you may need to circle back here to folllow your steps. If you want to make things easier on yourself, copy this tiny checklist and add it top of your notes page.

Once you nail this first part of your process, you'll sleep easier at night knowing all your ideas are there, waiting for you to bring them to life.

For some of you, having your top 3 ideas in your Notes app is enough. You might already be great at writing, and you have built your muscle at posting spontaneously.

But some of you aren't there yet. And that's fine.

I used the "top 3 ideas + time block" system for about 4 years. It worked great for my LinkedIn posts. But when I started creating long-form content like newsletters, guides, and longer pieces, I realized it wasn't enough.

That's when I took the system we used for business content at my company and applied it everywhere else. I now use it across all my channels and have implemented the same process for 3 clients in the last month. Yup, we've loved it that much.

I've also recently turned this into a Notion template I share my clients. Let me know if that's something you'd like me to share!

Here's how to set it up:

Create a table in a spreadsheet or a database in Notion/Airtable where you can write down all the content you want to create.

Start with these fields:

Optional fields to add:

You might think this sounds like a lot of work. But trust me, once you organize yourself, you're going to feel pumped. Ideas will start flowing. Better yet, you'll finally know where to store them and how to prioritize them.

Now let's figure out how to actually write them.

Staring at a blank page (before you open up a dirty window 🎶) with only a topic and nothing else to work with is brutal. No meditation has ever had the effect on me that like a blank Notion page does.

Here's how to avoid that:

Schedule your writing time for when it will actually go well

Trying to create something decent in between meetings or after a long day won't work. Experiment with 20-minute blocks throughout the day to figure out what works for you.

For me, it's calmer days with no calls, Fridays, and especially early mornings, before I consume any content at all.

Have your groundwork ready

This is where catching your creative window pays off.

When you have an idea for a post or article, you usually also have the unique insight you want to share. The point you want to make. The photo or situation you want to talk about.

But instead of typing that out, we just give it a name. Something like "why rebrands fail" or "content calendars don't work."

That's not enough context.

When you capture your idea, type out the context too. Write down:

For example, instead of writing "why most founders think they need a rebrand," I'd write:

Now, when I sit down to write, I'm not starting from scratch. I already know what I'm saying and why it matters. I just need to add my story and clean it up.

Batching up your content (coming soon)

Batch-creating always felt a little like cheating to me. As mostly a spontaneous creator, I've only started experimenting with batching up my content in the past few months. I mostly do this for social media content, long-form, and my personal Substack. I've kept LinkedIn as a “whenever I feel like” content. But I want to try to figure out a good system of bulk creation for all types of content. I'll keep on experimenting and report back.

Alright, here’s a quick recap of today’s post. Three easy steps and you have an idea bank to be proud of!

The goal isn't to have 100 perfect ideas sitting in a database. It's to have 3-5 good ones that you're excited to write, with enough context that you can actually do when you sit down.

That's it! You now have a system that works and peace of mind that you are these wainting for you when you’re ready.

Have fun typing,

Klara

While you wait for the next issue